altMBA - Business Model Navigator
Purpose
Identify and apply proven business model patterns for innovation
How to Use
1. Introduce the 55 Business Model Patterns from the Business Model Navigator. 2. Identify the pattern(s) most relevant to the organisation or idea. 3. Map how the organisation would operate if it adopted that model. 4. Test the model's fit against the organisation's resources, market position, and strategic intent. 5. Select the best-fit pattern and redesign the business model accordingly.
Created by Oliver Gassmann, Karolin Frankenberger, Michaela Csik
When to Use
This tool is suited to the following coaching and facilitation contexts:
| Context | Relevant |
|---|---|
| Individual Coaching | |
| Team Coaching | |
| Leadership Development | |
| Facilitation / Workshop | |
| Online / Virtual |