altMBA - Business Model Navigator

In Short

Identify and apply proven business model patterns for innovation
Best for: 55 business model patterns
altMBA - Business Model Navigator is a structured tool for coaching and facilitation. Identify and apply proven business model patterns for innovation. It provides a repeatable framework that can be adapted to individual, team, and leadership development contexts.
Type of tool: 55 business model patterns
Expected outcomes:
- Improved ability to identify and apply proven business model patterns for innovation
- A concrete action or development plan to take forward from the altMBA - Business Model Navigator process

In Detail

altMBA - Business Model Navigator is a structured framework designed to help coaches, leaders, and facilitators identify and apply proven business model patterns for innovation. It sits within the category of 55 business model patterns, making it particularly useful for practitioners working on capability development, team performance, and individual growth in organisational settings.

In practice, altMBA - Business Model Navigator is delivered as a 5-step process. The process begins by introduce the 55 Business Model Patterns from the Business Model Navigator. The session closes by select the best-fit pattern and redesign the business model accordingly. The structured approach ensures that participants move through a consistent experience while leaving room for the facilitator to adapt pacing and depth to the group's needs.

altMBA - Business Model Navigator provides a shared vocabulary that persists beyond the session itself. When team members reference the same model in day-to-day work, coaching outcomes become embedded in practice rather than remaining as isolated insights from a single workshop.

How to Use

1. Introduce the 55 Business Model Patterns from the Business Model Navigator. 2. Identify the pattern(s) most relevant to the organisation or idea. 3. Map how the organisation would operate if it adopted that model. 4. Test the model's fit against the organisation's resources, market position, and strategic intent. 5. Select the best-fit pattern and redesign the business model accordingly.

Pros and Cons

Pros	Cons
Provides a shared vocabulary that persists after the session and supports ongoing conversations Structured approach ensures consistent application across different cohorts and contexts Directly addresses the challenge of identify and apply proven business model patterns for innovation through a proven conceptual structure	Risk of over-applying the model — not all situations fit neatly into any single framework Conceptual frameworks require skilled facilitation to connect theory to participants' actual work Some models have limited research evidence; practitioners should be transparent about this

Created by Oliver Gassmann, Karolin Frankenberger, Michaela Csik

When to Use

This tool is suited to the following coaching and facilitation contexts:

Context	Relevant
Individual Coaching
Team Coaching	✓
Leadership Development	✓
Facilitation / Workshop
Online / Virtual

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