altMBA - Ship It Journal

In Short

Overcome resistance and ship creative work through structured journalling
Best for: Godin's shipping accountability tool
altMBA - Ship It Journal is a structured tool for coaching and facilitation. Overcome resistance and ship creative work through structured journalling. It provides a repeatable framework that can be adapted to individual, team, and leadership development contexts.
Type of tool: Godin's shipping accountability tool
Expected outcomes:
- Improved ability to overcome resistance and ship creative work through structured journalling
- A concrete action or development plan to take forward from the altMBA - Ship It Journal process

In Detail

altMBA - Ship It Journal is a practical tool designed to help coaches, leaders, and facilitators overcome resistance and ship creative work through structured journalling. It sits within the category of Godin's shipping accountability tool, making it particularly useful for practitioners working on capability development, team performance, and individual growth in organisational settings.

In practice, altMBA - Ship It Journal is delivered as a 4-step process. The process begins by use the Ship It Journal as a daily accountability tool. The session closes by review the journal weekly to identify patterns of resistance and completion. The structured approach ensures that participants move through a consistent experience while leaving room for the facilitator to adapt pacing and depth to the group's needs.

altMBA - Ship It Journal is most valuable when practitioners need a reliable, repeatable approach that can be adapted to different contexts without losing its core structure. It bridges the gap between conceptual understanding and practical application, making it a durable addition to any coaching or facilitation toolkit.

How to Use

1. Use the Ship It Journal as a daily accountability tool. 2. Each day: write what you shipped (completed and sent into the world), what you are shipping tomorrow, and what is getting in the way. 3. Treat 'shipping' as the non-negotiable -- the practice of finishing and sending, not just working. 4. Review the journal weekly to identify patterns of resistance and completion.

Pros and Cons

Pros	Cons
Directly addresses the challenge of overcome resistance and ship creative work through structured journalling through a structured, repeatable approach Adaptable to different seniority levels, team sizes, and organisational contexts Generates actionable insight that participants can apply immediately in their work	Effectiveness varies based on the facilitator's skill level and familiarity with the tool Requires adequate time for both the exercise and a meaningful debrief to realise full value May not be appropriate for all cultural contexts without adaptation

Created by Seth Godin

When to Use

This tool is suited to the following coaching and facilitation contexts:

Context	Relevant
Individual Coaching
Team Coaching
Leadership Development	✓
Facilitation / Workshop
Online / Virtual

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