altMBA - Strategy Canvas
Purpose
Visual framework for mapping strategic positioning
How to Use
1. Apply the Blue Ocean Strategy canvas (see Row 16) to a specific market or strategic challenge. 2. Plot the current competitive factors and value curve. 3. Use the Four Actions Framework to design a new curve. 4. Present the canvas to get input and refine. 5. Identify the first proof-of-concept action to test the new strategy.
Created by Dale Williams (using Blue Ocean Strategy concepts)
When to Use
This tool is suited to the following coaching and facilitation contexts:
| Context | Relevant |
|---|---|
| Individual Coaching | |
| Team Coaching | |
| Leadership Development | |
| Facilitation / Workshop | |
| Online / Virtual |