altMBA - Strategy Canvas

In Short

Visual framework for mapping strategic positioning
Best for: Moving to a more powerful position
altMBA - Strategy Canvas is a structured tool for coaching and facilitation. Visual framework for mapping strategic positioning. It provides a repeatable framework that can be adapted to individual, team, and leadership development contexts.
Type of tool: Moving to a more powerful position
Expected outcomes:
- Improved ability to visual framework for mapping strategic positioning
- A concrete action or development plan to take forward from the altMBA - Strategy Canvas process

In Detail

altMBA - Strategy Canvas is a professional development resource designed to help coaches, leaders, and facilitators visual framework for mapping strategic positioning. It sits within the category of Moving to a more powerful position, making it particularly useful for practitioners working on capability development, team performance, and individual growth in organisational settings.

In practice, altMBA - Strategy Canvas is delivered as a 5-step process. The process begins by apply the Blue Ocean Strategy canvas (see Row 16) to a specific market or strategic challenge. The session closes by identify the first proof-of-concept action to test the new strategy. The structured approach ensures that participants move through a consistent experience while leaving room for the facilitator to adapt pacing and depth to the group's needs.

altMBA - Strategy Canvas is most valuable when practitioners need a reliable, repeatable approach that can be adapted to different contexts without losing its core structure. It bridges the gap between conceptual understanding and practical application, making it a durable addition to any coaching or facilitation toolkit.

How to Use

1. Apply the Blue Ocean Strategy canvas (see Row 16) to a specific market or strategic challenge. 2. Plot the current competitive factors and value curve. 3. Use the Four Actions Framework to design a new curve. 4. Present the canvas to get input and refine. 5. Identify the first proof-of-concept action to test the new strategy.

Pros and Cons

Pros	Cons
Directly addresses the challenge of visual framework for mapping strategic positioning through a structured, repeatable approach Adaptable to different seniority levels, team sizes, and organisational contexts Generates actionable insight that participants can apply immediately in their work	Effectiveness varies based on the facilitator's skill level and familiarity with the tool Requires adequate time for both the exercise and a meaningful debrief to realise full value May not be appropriate for all cultural contexts without adaptation

Created by Dale Williams (using Blue Ocean Strategy concepts)

When to Use

This tool is suited to the following coaching and facilitation contexts:

Context	Relevant
Individual Coaching
Team Coaching
Leadership Development	✓
Facilitation / Workshop
Online / Virtual

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