Business Model You

In Short

Apply the business model canvas to an individual's career and value
Best for: Personal business model canvas
Business Model You is a structured tool for coaching and facilitation. Apply the business model canvas to an individual's career and value. It provides a repeatable framework that can be adapted to individual, team, and leadership development contexts.
Type of tool: Personal business model canvas
Expected outcomes:
- Improved ability to apply the business model canvas to an individual's career and value
- A concrete action or development plan to take forward from the Business Model You process

In Detail

Business Model You is a structured framework designed to help coaches, leaders, and facilitators apply the business model canvas to an individual's career and value. It sits within the category of Personal business model canvas, making it particularly useful for practitioners working on capability development, team performance, and individual growth in organisational settings.

In practice, Business Model You is delivered as a 4-step process. The process begins by introduce the Business Model Canvas adapted for individuals. The session closes by redesign one block and stress-test the implications. The structured approach ensures that participants move through a consistent experience while leaving room for the facilitator to adapt pacing and depth to the group's needs.

Business Model You provides a shared vocabulary that persists beyond the session itself. When team members reference the same model in day-to-day work, coaching outcomes become embedded in practice rather than remaining as isolated insights from a single workshop.

How to Use

1. Introduce the Business Model Canvas adapted for individuals. 2. Participants map their personal business model across nine blocks: Customer Segments (who you serve), Value Propositions (what you offer), Channels (how you reach them), Customer Relationships (how you interact), Revenue Streams (how you get paid/rewarded), Key Resources (what you have), Key Activities (what you do), Key Partnerships (who you rely on), Cost Structure (what you invest). 3. Identify the biggest gap in the current personal business model. 4. Redesign one block and stress-test the implications.

Pros and Cons

Pros	Cons
Provides a shared vocabulary that persists after the session and supports ongoing conversations Structured approach ensures consistent application across different cohorts and contexts Directly addresses the challenge of apply the business model canvas to an individual's career and value through a proven conceptual structure	Risk of over-applying the model — not all situations fit neatly into any single framework Conceptual frameworks require skilled facilitation to connect theory to participants' actual work Some models have limited research evidence; practitioners should be transparent about this

Created by Tim Clark, Alexander Osterwalder, Yves Pigneur

When to Use

This tool is suited to the following coaching and facilitation contexts:

Context	Relevant
Individual Coaching	✓
Team Coaching
Leadership Development
Facilitation / Workshop
Online / Virtual

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