Executive Presence

In Short

Develop the gravitas, communication and appearance that inspire confidence
Best for: Presence and gravitas development
Executive Presence is a structured tool for coaching and facilitation. Develop the gravitas, communication and appearance that inspire confidence. It provides a repeatable framework that can be adapted to individual, team, and leadership development contexts.
Type of tool: Presence and gravitas development
Expected outcomes:
- Improved ability to develop the gravitas, communication and appearance that inspire confidence
- Improved capacity to their own dominant style
- A concrete action or development plan to take forward from the Executive Presence process

In Detail

Executive Presence is a professional development resource designed to help coaches, leaders, and facilitators develop the gravitas, communication and appearance that inspire confidence. It sits within the category of Presence and gravitas development, making it particularly useful for practitioners working on capability development, team performance, and individual growth in organisational settings.

In practice, Executive Presence is delivered as a 5-step process. The process begins by introduce the four communication styles: Expressive, Amiable, Driver, Analytical. The session closes by practice in role-play scenarios. The structured approach ensures that participants move through a consistent experience while leaving room for the facilitator to adapt pacing and depth to the group's needs.

Executive Presence is most valuable when practitioners need a reliable, repeatable approach that can be adapted to different contexts without losing its core structure. It bridges the gap between conceptual understanding and practical application, making it a durable addition to any coaching or facilitation toolkit.

How to Use

From Styles: Recognise and Adapt PDF. 1. Introduce the four communication styles: Expressive, Amiable, Driver, Analytical. 2. Participants identify their own dominant style. 3. For each key stakeholder, identify their style. 4. Adapt: with Drivers -- be quick, get to the point; Expressives -- be bold and conceptual; Amicables -- minimise risk, build trust; Analyticals -- show logic and build a thorough case. 5. Practice in role-play scenarios.

Pros and Cons

Pros	Cons
Directly addresses the challenge of develop the gravitas, communication and appearance that inspire confidence through a structured, repeatable approach Adaptable to different seniority levels, team sizes, and organisational contexts Generates actionable insight that participants can apply immediately in their work	Effectiveness varies based on the facilitator's skill level and familiarity with the tool Requires adequate time for both the exercise and a meaningful debrief to realise full value May not be appropriate for all cultural contexts without adaptation

Created by CCL / Various (Sylvia Ann Hewlett)

When to Use

This tool is suited to the following coaching and facilitation contexts:

Context	Relevant
Individual Coaching
Team Coaching
Leadership Development	✓
Facilitation / Workshop
Online / Virtual

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