Good Strategy Bad Strategy
Purpose
Distinguish real strategy from fluff and build a coherent kernel
How to Use
1. Introduce Rumelt's Kernel of Strategy: Diagnosis, Guiding Policy, Coherent Actions. 2. Test whether the organisation's current strategy has a real diagnosis of the challenge (not just a description). 3. Identify whether the guiding policy creates focus and trade-offs. 4. Check if the actions are coherent and reinforcing. 5. Contrast with bad strategy hallmarks: fluff, failure to face the challenge, mistaking goals for strategy. 6. Rewrite the strategy kernel together.
Created by Richard Rumelt
When to Use
This tool is suited to the following coaching and facilitation contexts:
| Context | Relevant |
|---|---|
| Individual Coaching | |
| Team Coaching | |
| Leadership Development | |
| Facilitation / Workshop | |
| Online / Virtual |