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Strategy Coach — Clarity + Alignment

Good Strategy Bad Strategy Examples

In Short

In Detail

Good Strategy Bad Strategy Examples is a professional development resource designed to help coaches, leaders, and facilitators case examples (Kodak, MXIT) illustrating good and bad strategy. It sits within the category of Real-world strategy case studies, making it particularly useful for practitioners working on capability development, team performance, and individual growth in organisational settings.

In practice, Good Strategy Bad Strategy Examples is delivered as a 4-step process. The process begins by use Rumelt's Good Strategy/Bad Strategy framework (see Row 33) to analyse real examples from the sub-folder. The session closes by apply the analysis to the participant's own organisation. The structured approach ensures that participants move through a consistent experience while leaving room for the facilitator to adapt pacing and depth to the group's needs.

Good Strategy Bad Strategy Examples is most valuable when practitioners need a reliable, repeatable approach that can be adapted to different contexts without losing its core structure. It bridges the gap between conceptual understanding and practical application, making it a durable addition to any coaching or facilitation toolkit.

How to Use

1. Use Rumelt's Good Strategy/Bad Strategy framework (see Row 33) to analyse real examples from the sub-folder. 2. For each case: identify the strategic diagnosis, the guiding policy, and whether the actions are coherent. 3. Use the examples to teach participants to recognise good and bad strategy. 4. Apply the analysis to the participant's own organisation.

Pros and Cons

Pros Cons
  • Directly addresses the challenge of case examples (kodak, mxit) illustrating good and bad strategy through a structured, repeatable approach
  • Adaptable to different seniority levels, team sizes, and organisational contexts
  • Generates actionable insight that participants can apply immediately in their work
  • Effectiveness varies based on the facilitator's skill level and familiarity with the tool
  • Requires adequate time for both the exercise and a meaningful debrief to realise full value
  • May not be appropriate for all cultural contexts without adaptation

Created by Richard Rumelt (theory); Dale Williams (curated examples)

When to Use

This tool is suited to the following coaching and facilitation contexts:

Context Relevant
Individual Coaching
Team Coaching
Leadership Development
Facilitation / Workshop
Online / Virtual