Jobs to be Done (JTBD)
Purpose
Reframe value proposition around the job customers are hiring for
How to Use
1. Introduce the JTBD concept: people 'hire' products, services, or leaders to get a job done in their lives. 2. Identify the specific job the customer or stakeholder is trying to get done (functional, emotional, social). 3. Map what they currently 'hire' to do that job. 4. Identify where the current solution falls short. 5. Design a better solution that does the job more completely. 6. Test with real customers before scaling.
Created by Clayton Christensen / Anthony Ulwick
When to Use
This tool is suited to the following coaching and facilitation contexts:
| Context | Relevant |
|---|---|
| Individual Coaching | |
| Team Coaching | |
| Leadership Development | |
| Facilitation / Workshop | |
| Online / Virtual |