Massive Transformative Purpose (MTP)
Purpose
Define an audacious purpose that attracts talent and drives exponential growth
How to Use
From MTP Challenge Workbook PDF. Day 1: Complete a 2-question survey on why you need an MTP. Day 2: Understand the six MTP attributes (Massive, Emotional, 10-year commitment, Your mission, Authentic, Brief). Day 3: Identify positive fuel -- what excites you, what you wanted as a child, what gives you energy in conversation. Day 4: Identify negative fuel -- what problem most fears you, what you'd fix with $1 billion. Days 5-10: Draft, test, and refine your MTP statement until it meets all six attributes and feels truly authentic.
Created by Peter Diamandis / Salim Ismail (Exponential Organizations)
When to Use
This tool is suited to the following coaching and facilitation contexts:
| Context | Relevant |
|---|---|
| Individual Coaching | |
| Team Coaching | |
| Leadership Development | |
| Facilitation / Workshop | |
| Online / Virtual |