SCARF Model
Purpose
Minimise social threat and maximise reward in interactions
How to Use
1. Introduce David Rock's SCARF model: Status (relative importance to others), Certainty (ability to predict the future), Autonomy (sense of control), Relatedness (sense of safety with others), Fairness (perception of fair exchange). 2. Participants complete the SCARF self-assessment. 3. Debrief: which domains are most sensitive threats for this person? 4. Explore how to minimise SCARF threats in conversations and change processes. 5. Design leadership communication that activates reward responses in each domain.
Created by David Rock
When to Use
This tool is suited to the following coaching and facilitation contexts:
| Context | Relevant |
|---|---|
| Individual Coaching | |
| Team Coaching | |
| Leadership Development | |
| Facilitation / Workshop | |
| Online / Virtual |