Value Discipline
Purpose
Choose between operational excellence, product leadership, or customer intimacy
How to Use
Based on Treacy and Wiersema. 1. Introduce the three value disciplines: Operational Excellence (lowest total cost), Customer Intimacy (best total solution), Product Leadership (best product). 2. The principle: companies must excel at one and be adequate at the other two. 3. Assess which discipline the organisation currently leads in. 4. Identify whether the organisation is trying to lead in more than one -- and what that costs. 5. Make a deliberate choice and align resource allocation accordingly.
Created by Michael Treacy & Fred Wiersema
When to Use
This tool is suited to the following coaching and facilitation contexts:
| Context | Relevant |
|---|---|
| Individual Coaching | |
| Team Coaching | |
| Leadership Development | |
| Facilitation / Workshop | |
| Online / Virtual |