Vision and Purpose
Strategy tools in the Vision and Purpose category.
8 tools
- Backcasting — Pick a specific future you want, then work backward to the choices that get you there, instead of projecting forward from today.
- Big Hairy Audacious Goal (BHAG) — A huge, clear, long-range goal that rallies an organisation without needing a business case.
- Future Back Thinking — Start from a specific future you want and work backward to what must happen now.
- Hedgehog Concept — Find where deep passion, real strength and the economic engine overlap, then build the whole strategy on that.
- Mission and Vision Statements — Separate why you exist now (mission) from where you're heading (vision) so both can actually guide decisions.
- Narrative Strategy Framework — Turn a strategy into a story - past, present, future - people can repeat accurately without the deck.
- Pyramid of Purpose — Cascade purpose from why (mission and vision) down through what, how, and who, so every task stays anchored to a shared purpose.
- Vision Statement — One plain sentence stating where the organisation is trying to get to, clear enough to test decisions against.