Marketing Strategies
Strategy tools for marketing strategies.
14 tools
- 4P's of Marketing — Product, Price, Place, Promotion - the four levers of a marketing strategy, checked as one story.
- 4S Web Marketing Mix — Scope, Site, Synergy, System - the four elements of a working online marketing strategy, including the technical infrastructure that keeps the site
- App Store Optimization — Tune an app's store listing (title, keywords, visuals, reviews) so more searchers find it and more finders install it.
- Efficient Mobile App Marketing Strategy — Optimise for activated, retained users across the whole funnel, not cheap installs that never open the app again.
- Hootsuite's Social Media Strategy Framework — A plain sequence for building a social media plan on purpose instead of posting everywhere out of habit.
- Influencer Partnerships — Match creators to your actual buyers, track sales not likes, and put the deal in writing.
- Kotler's Pricing Strategies — Five named pricing approaches, cost-plus, value-based, skimming, penetration, competitive, matched to different market situations.
- Market share capture — Take share from named competitors using price, product or reach as a specific point of attack.
- Mobile App Marketing Strategy — Move users through acquisition, activation, retention, referral and revenue, not just downloads.
- Sales Funnel — Track prospects narrowing from awareness to purchase; find the stage where you lose them.
- Segmentation, Targeting, and Positioning Model (STP) — Break the market into segments, target the ones worth chasing, then decide how you want to be seen in their minds.
- Simonson and Rosen's Influence Mix — Map where buyer confidence really comes from - prior beliefs, other people, or the marketer - the mix has shifted away from the marketer.
- Social Media Campaigns — A time-boxed, goal-specific push on the platforms your audience actually uses.
- Social Media Strategy in 8 Steps — An eight-step sequence from objective and audience through to content, schedule and measurement.