altMBA - Reimagining Models
Purpose
Challenge assumptions by redesigning an existing model from scratch
How to Use
1. Identify a dominant business model or assumption that needs to be reimagined. 2. Apply radical questioning: 'What if the opposite were true?' 'What if the constraint didn't exist?' 3. Generate multiple alternative models without judging them. 4. Select the most promising and build a quick prototype or test. 5. Iterate based on feedback.
Created by Seth Godin / altMBA
When to Use
This tool is suited to the following coaching and facilitation contexts:
| Context | Relevant |
|---|---|
| Individual Coaching | |
| Team Coaching | |
| Leadership Development | |
| Facilitation / Workshop | |
| Online / Virtual |