altMBA - Reimagining Models

In Short

Challenge assumptions by redesigning an existing model from scratch
Best for: Reimagine existing industry models
altMBA - Reimagining Models is a structured tool for coaching and facilitation. Challenge assumptions by redesigning an existing model from scratch. It provides a repeatable framework that can be adapted to individual, team, and leadership development contexts.
Type of tool: Reimagine existing industry models
Expected outcomes:
- Improved ability to challenge assumptions by redesigning an existing model from scratch
- A concrete action or development plan to take forward from the altMBA - Reimagining Models process

In Detail

altMBA - Reimagining Models is a structured framework designed to help coaches, leaders, and facilitators challenge assumptions by redesigning an existing model from scratch. It sits within the category of Reimagine existing industry models, making it particularly useful for practitioners working on capability development, team performance, and individual growth in organisational settings.

In practice, altMBA - Reimagining Models is delivered as a 5-step process. The process begins by identify a dominant business model or assumption that needs to be reimagined. The session closes by iterate based on feedback. The structured approach ensures that participants move through a consistent experience while leaving room for the facilitator to adapt pacing and depth to the group's needs.

altMBA - Reimagining Models provides a shared vocabulary that persists beyond the session itself. When team members reference the same model in day-to-day work, coaching outcomes become embedded in practice rather than remaining as isolated insights from a single workshop.

How to Use

1. Identify a dominant business model or assumption that needs to be reimagined. 2. Apply radical questioning: 'What if the opposite were true?' 'What if the constraint didn't exist?' 3. Generate multiple alternative models without judging them. 4. Select the most promising and build a quick prototype or test. 5. Iterate based on feedback.

Pros and Cons

Pros	Cons
Provides a shared vocabulary that persists after the session and supports ongoing conversations Structured approach ensures consistent application across different cohorts and contexts Directly addresses the challenge of challenge assumptions by redesigning an existing model from scratch through a proven conceptual structure	Risk of over-applying the model — not all situations fit neatly into any single framework Conceptual frameworks require skilled facilitation to connect theory to participants' actual work Some models have limited research evidence; practitioners should be transparent about this

Created by Seth Godin / altMBA

When to Use

This tool is suited to the following coaching and facilitation contexts:

Context	Relevant
Individual Coaching	✓
Team Coaching
Leadership Development
Facilitation / Workshop
Online / Virtual

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