Market Analysis
Strategy tools for market analysis.
37 tools
- 6 Market Dynamics — Score a startup idea against six market forces - customer, product, timing, competition, financial, team - before you commit to it.
- Available Market — Narrow the total market to the slice you can realistically reach, so resources chase the market that exists, not the one on paper.
- BCG Matrix — Sort business units by market growth and share to decide where to invest, hold, or exit.
- Boston Matrix — The UK name for the BCG Matrix: sort units by market growth and share to decide invest, hold, or exit.
- Bowman's Strategy Clock — Eight competitive positions by price and perceived value; name where you sit and where you can move.
- Business Ecosystem Modeling Tool — Map every player around the business to see where a partnership could work or a disruption might come from.
- Competitive Intelligence — Run the intelligence cycle - plan, collect, process, analyse, share - so competitor insight reaches decisions on time.
- Competitive Pricing — Set price against named competitors and your position, not just cost plus margin.
- Competitive Profile Matrix — Score yourself and named rivals against the same weighted success factors to make the comparison concrete.
- Diamond Model — Explain why an industry thrives in one country and not another, by mapping four linked conditions, not one advantage.
- Diffusion of Innovations Curve — See which adoption wave you're selling into, innovators through laggards, so your tactics match the stage.
- EFE & IFE Matrices — Weight and score external and internal factors separately to turn SWOT opinions into comparable numbers.
- GE-McKinsey Matrix — Score units on market attractiveness and competitive strength to decide where to invest, hold or exit.
- Heptalysis — Score a venture across seven weighted factors to compare investment opportunities on one number.
- Hofstede's Cultural Dimensions Theory — Score national cultures on six dimensions to spot where your management style will clash with a new market.
- Industry Analysis — Map an industry's structure, forces, trends and success factors before you bet on where to compete.
- International Market Assessment Tools — PESTLE, segmentation, competitor mapping and a cultural gap check run together, to test a market before you commit capital.
- Kernel of Strategy — Diagnosis, guiding policy, coherent action - Rumelt's three-part test for whether you actually have a strategy.
- Market dominance — Win enough share that you set the terms, price, standards, distribution, instead of reacting to the leader.
- Marketing Research Mix — Pair qualitative and quantitative research so no single method's blind spot drives the decision.
- Miles and Snow's Organizational Strategies — Sort an organisation as Prospector, Analyzer, Defender or Reactor by how it competes and adapts.
- Mullins' Seven Domains Model — Test a new venture across market, industry, sustainable edge, team and connections domains before committing.
- Ohmae's 3C Model — Test a strategy from three seats at once: your Corporation, the Customer, and the Competitor.
- PEST and PESTEL Analysis — Scan political, economic, social, technological (plus environmental, legal) forces before committing to a strategy.
- Porter's Diamond — Explains why a nation's industry produces world-class firms, through four linked competitive conditions.
- Porter's Five Forces Analysis — Maps five sources of competitive pressure to judge whether an industry is worth being in.
- Porter's Four Corners — Predicts a named competitor's next move by mapping their goals, assumptions, strategy and capabilities.
- Product Diffusion Curve — Track adoption in five waves, from Innovators to Laggards, to know who you're actually selling to.
- Product Life Cycle — A product's four stages - introduction, growth, maturity, decline - each needing a different play.
- SPACE Matrix — Score financial strength, competitive advantage, environmental stability and industry strength to pick a strategic posture.
- SWOT Analysis — Sort strengths, weaknesses, opportunities and threats into four boxes to separate what you control from what you don't.
- Six Market Dynamics — Scan the six forces moving your market: customers, rivals, suppliers, entrants, substitutes, regulation.
- Technology Adoption Life Cycle — Map how a market adopts something new over time, from innovators to the laggards who hold out.
- The Strategy Canvas — Plot your offering against competitors across the factors customers weigh, to see where you match the pack and where you differ.
- Three Tiers of Non-Customers — Look beyond your customers to three rings of non-customers, from soon-to-leave to never-considered.
- Trading Agent Competition — Borrow the method behind the Trading Agent Competition: build a simulated market with adaptive rival agents and pressure-test your pricing or bidding
- Value Net Model — Map the four players around your business, including the one most strategies forget: complementors.