connecteddale

Strategy Coach — Clarity + Alignment

SBI (Situation-Behaviour-Impact)

Purpose

Deliver clear, non-judgemental feedback in three steps

How to Use

From Allan Gray SBI Form PDF. 1. Describe the Situation: 'In last Tuesday's meeting with the client...' 2. Describe the Behaviour observed (not an interpretation): 'You interrupted the client three times while they were explaining their concern.' 3. Share the Impact: 'It meant they didn't feel heard, and the meeting ended without agreement.' 4. Pause and listen to the recipient's response. 5. Ask: 'What would you like to do differently next time?' Use the SBI form to prepare feedback in advance.

Created by Center for Creative Leadership (CCL)

When to Use

This tool is suited to the following coaching and facilitation contexts:

Context Relevant
Individual Coaching
Team Coaching
Leadership Development
Facilitation / Workshop
Online / Virtual